Trade benchmarks

Cost per lead by trade, 2026

Roofing has the highest Google LSA headline CPL at $129, while House Cleaning has the lowest at $33.21 among the trades below.AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗

Last updated October 21, 2026. Every number links to its source.

Trade	Google LSA CPL	Cost per booked job (LSA)	Google Search Ads CPL	Thumbtack median range
HVAC	$59 medianTypical range: $36–$85 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗	$281 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗	$127.74 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$95.88 (Central AC Repair or Maintenance)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Plumbing	$71 medianTypical range: $43–$95 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗	$319 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗	$129.02 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$37.83 (Emergency Plumbing)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗–$86.29 (Water Heater Installation or Replacement)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Electrical	$49 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗	$217.81 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Mar 2026 ↗	$93.69 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$43.71 (Electrical and Wiring Repair)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Roofing	$129 medianTypical range: $85–$151 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗	$731 averageAdGenius (Sep 29 2026 GLSA national benchmark) · 2026-Q1 ↗	$228.15 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$71.73 (Roof Repair or Maintenance)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗–$300 (Roof Installation or Replacement)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Painting	$44 medianTypical range: $36–$49 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗	Not published	$138.38 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$75.43 (Interior Painting)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗–$135.85 (Exterior Painting)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Handyman	$38.51 average99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗	Not published	$54.05 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$16.85 (Furniture Assembly)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗–$27.57 (Handyman)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Landscaping	$64 medianAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗	Not published	$117.92 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	Not published
Garage Door Repair	$42 medianTypical range: $26–$53 (p25–p75)AdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2026 – Apr 2026 ↗	$198 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2026 – Apr 2026 ↗	$81.45 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	Not published
House Cleaning	$33.21 average99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗	Not published	$46.99 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗	$27.56 (House Cleaning)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Junk Removal	$71 medianAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗	Not published	Not published	$22.26 (Junk Removal)Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗

How to read this

Channels use different sources, periods and lead definitions.
Cost per booked job matters more than cost per lead alone.
Angi publishes no per-lead prices.

Frequently asked questions

Which trade has the most expensive leads on Google LSA?

Roofing has the highest published LSA headline cost per lead at $129 (median; AdGenius, Jun 2026 – Sep 2026).

AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗

Which trade has the cheapest leads on Google LSA?

House Cleaning has the lowest published LSA headline cost per lead at $33.21 (average; 99 Calls, Apr 2026 – Jun 2026).

99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗

What is the median Thumbtack lead price across all categories?

The median Thumbtack lead price across all categories was $27.17 (Tack Tools Pro, Mar 12 2026 – Sep 18 2026). The average was $38.98 (Tack Tools Pro, Mar 12 2026 – Sep 18 2026).

Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗

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