Local Lead Price IndexWhat contractors actually pay per lead. Every number sourced.
Trade benchmarks

Junk Removal Cost Per Lead Benchmarks

What junk removal companies pay per lead, by channel, from published benchmarks with a source and period on every figure. Load sizes vary a lot, so compare channels on cost per booked job and average ticket, not just lead price.

Side-by-side channel costs

Cost per booked job / paying customer uses the source’s paying-customer definition. Samples and conversion definitions differ between sources.

ChannelCost per leadCost per booked job / paying customerCost per clickPeriod & source
Google Local Services Ads (LSA)$71 medianAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗Not publishedNot publishedAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗
Google Search Ads (non-branded)All home services (category-level)$149 averageSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗$804 averageSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗Not publishedSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗
Thumbtack$22.26 medianTack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗Not publishedNot publishedTack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗
Meta (Facebook) AdsAll home services (category-level)$42.95 medianWordStream Facebook Ads Benchmarks 2026 (lead campaigns, medians) · Apr 2025 – Jun 2026 ↗Not published$2.18 medianWordStream Facebook Ads Benchmarks 2026 (lead campaigns, medians) · Apr 2025 – Jun 2026 ↗WordStream Facebook Ads Benchmarks 2026 (lead campaigns, medians) · Apr 2025 – Jun 2026 ↗
Google Performance MaxAll home services (category-level)$72 averageSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗$447 averageSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗Not publishedSearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗
Angi / HomeAdvisorNo published, measured data. Send in yours →
All data points for Junk Removal
Subcategory / locationChannelMetric / statisticValuePeriod & sourceNotes
Junk RemovalnationalGoogle Local Services Ads (LSA)cost per lead · median$71AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗small sample; source says directional
Junk RemovalnationalGoogle Local Services Ads (LSA)cost per lead · average$19.8599 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2025 – Jun 2025 ↗—
Junk RemovalnationalGoogle Local Services Ads (LSA)cost per lead · average$33.1499 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗—
Junk RemovalnationalThumbtackcost per lead · median$22.26Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗lead price paid by pros tracked in vendor tool

Is my lead price good?

Compare a national benchmark, then estimate what a booked job costs you.

SearchLight Feb 2026 average LSA book rate: 43.9%. SearchLight’s example assumes ~25% margin. The inputs above are editable assumptions.

Benchmark for Junk Removal: $71AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗

Enter a nonnegative lead cost and a book rate above zero and up to 100%.

Frequently asked questions

What is a good cost per lead for junk removal?

See the table above for published junk removal benchmarks by channel. Where nothing has been published yet, the table says so. A good cost per lead is one that still leaves profit after you account for how many leads you book. Work out your cost per booked job and compare it to your average margin per job.

Is Google LSA or Angi better for junk removal?

It depends on what each one books for you. See the table above for what has been measured, and note that Angi does not publish its per-lead prices. Track both channels the same way: cost per lead, book rate, and cost per booked job. Then compare that against the margin on the jobs each one brings in.

What does a booked job cost for junk removal?

Take what you spent on a channel and divide it by the jobs it actually booked. See the table above for lead prices, and use your own book rate to get from cost per lead to cost per booked job. If that number is lower than your margin per job, the channel is paying for itself.

Further reading

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