Lead cost calculator
What contractors actually pay per lead. Every number sourced.. Use your own conversion assumptions to estimate the economics of a booked job.
Is my lead price good?
Compare a national benchmark, then estimate what a booked job costs you.
SearchLight Feb 2026 average LSA book rate: 43.9%. SearchLight’s example assumes ~25% margin. The inputs above are editable assumptions.
Benchmark for HVAC: $59; typical range $36–$85 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗
Enter a nonnegative lead cost and a book rate above zero and up to 100%.