Landscaping Cost Per Lead Benchmarks
What landscaping companies pay per lead, by channel, from published benchmarks with a source and period on every figure. A one-time cleanup and a recurring maintenance contract are worth very different amounts, so count the value of what each lead books.
Side-by-side channel costs
Cost per booked job / paying customer uses the source’s paying-customer definition. Samples and conversion definitions differ between sources.
All data points for Landscaping
| Subcategory / location | Channel | Metric / statistic | Value | Period & source | Notes |
|---|---|---|---|---|---|
| Landscapingnational | Google Local Services Ads (LSA) | cost per lead · median | $64 | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗ | small sample; source says directional |
| Landscapingnational | Google Local Services Ads (LSA) | cost per lead · average | $22.67 | 99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2025 – Jun 2025 ↗ | — |
| Landscapingnational | Google Local Services Ads (LSA) | cost per lead · average | $37.29 | 99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗ | — |
| Landscapingnational | Google Search Ads | cost per click · average | $8.76 | LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ | — |
| Landscapingnational | Google Search Ads | cost per lead · average | $117.92 | LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ | — |
Is my lead price good?
Compare a national benchmark, then estimate what a booked job costs you.
SearchLight Feb 2026 average LSA book rate: 43.9%. SearchLight’s example assumes ~25% margin. The inputs above are editable assumptions.
Benchmark for Landscaping: $64AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗
Enter a nonnegative lead cost and a book rate above zero and up to 100%.
Frequently asked questions
What is a good cost per lead for landscaping?
See the table above for published landscaping benchmarks by channel. A good cost per lead is one that still leaves profit after you account for how many leads you book. Work out your cost per booked job and compare it to your margin, including repeat work from recurring clients.
Is Google LSA or Angi better for landscaping?
It depends on what each one books for you. See the table above for what has been measured, and note that Angi does not publish its per-lead prices. Track both channels the same way: cost per lead, book rate, and cost per booked job. Then compare that against the margin on the jobs each one brings in.
What does a booked job cost for landscaping?
Take what you spent on a channel and divide it by the jobs it actually booked. See the table above for lead prices, and use your own book rate to get from cost per lead to cost per booked job. If that number is lower than your margin per job, the channel is paying for itself.
Further reading
- Google Ads vs Google Local Services Ads
- Google LSA lead quality
- Angi lead quality
- Thumbtack lead quality
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