Painting Cost Per Lead Benchmarks
What painting contractors pay per lead, by channel, from published benchmarks with a source and period on every figure. Interior touch-ups and full exterior repaints are different jobs, so measure leads by the estimates that turn into work.
Side-by-side channel costs
Cost per booked job / paying customer uses the source’s paying-customer definition. Samples and conversion definitions differ between sources.
All data points for Painting
| Subcategory / location | Channel | Metric / statistic | Value | Period & source | Notes |
|---|---|---|---|---|---|
| Paintingnational | Google Local Services Ads (LSA) | cost per lead · median | $44 | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗ | — |
| Paintingnational | Google Local Services Ads (LSA) | cost per lead · p10 | $36 | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗ | — |
| Paintingnational | Google Local Services Ads (LSA) | cost per lead · p90 | $49 | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗ | — |
| Paintingnational | Google Local Services Ads (LSA) | cost per lead · average | $32.94 | 99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2025 – Jun 2025 ↗ | — |
| Paintingnational | Google Local Services Ads (LSA) | cost per lead · average | $33.06 | 99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗ | — |
| Paintingnational | Google Search Ads | cost per click · average | $13.74 | LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ | — |
| Paintingnational | Google Search Ads | cost per lead · average | $138.38 | LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ | — |
| Exterior Paintingnational | Thumbtack | cost per lead · median | $135.85 | Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ | lead price paid by pros tracked in vendor tool |
| Interior Paintingnational | Thumbtack | cost per lead · median | $75.43 | Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ | lead price paid by pros tracked in vendor tool |
Is my lead price good?
Compare a national benchmark, then estimate what a booked job costs you.
SearchLight Feb 2026 average LSA book rate: 43.9%. SearchLight’s example assumes ~25% margin. The inputs above are editable assumptions.
Benchmark for Painting: $44; typical range $36–$49 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗
Enter a nonnegative lead cost and a book rate above zero and up to 100%.
Frequently asked questions
What is a good cost per lead for painters?
See the table above for published painting benchmarks by channel. Where nothing has been published yet, the table says so. A good cost per lead is one that still leaves profit after you account for how many estimates you win. Work out your cost per booked job and compare it to your average margin per job.
Is Google LSA or Angi better for painters?
It depends on what each one books for you. See the table above for what has been measured, and note that Angi does not publish its per-lead prices. Track both channels the same way: cost per lead, book rate, and cost per booked job. Then compare that against the margin on the jobs each one brings in.
What does a booked job cost for painters?
Take what you spent on a channel and divide it by the jobs it actually booked. See the table above for lead prices, and use your own book rate to get from cost per lead to cost per booked job. If that number is lower than your margin per job, the channel is paying for itself.
Further reading
- Google Ads vs Google Local Services Ads
- Google LSA lead quality
- Angi lead quality
- Thumbtack lead quality
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