Sources
What contractors actually pay per lead. Every number sourced.. Every data point retains its measurement period and sample.
AdGenius (Sep 29 2026 GLSA national benchmark)
95 data points in this index.
AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2026 – Apr 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2025 – Dec 2025 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Feb 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Feb 2026 – Sep 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Aug 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · 2021 – 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Mar 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · 2026-Q1 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · May 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Aug 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Oct 2024 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Oct 2025 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Dec 2024 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Dec 2025 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2025 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · Jan 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · not stated (published Sep 29 2026) ↗99 Calls (LSA CPL by industry, 2025 vs 2026)
26 data points in this index.
99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2025 – Jun 2025 ↗99 Calls (LSA CPL by industry, 2025 vs 2026) · Apr 2026 – Jun 2026 ↗SearchLight Digital (Home Services LSA Benchmark)
16 data points in this index.
SearchLight Digital (Home Services LSA Benchmark) · Feb 2026 ↗SearchLight Digital (Home Services LSA Benchmark) · Jan 2026 ↗The Data Driven Trades (SearchLight May 2026 data)
3 data points in this index.
The Data Driven Trades (SearchLight May 2026 data) · May 2026 ↗LocaliQ 2025 Home Services Search Ad Benchmarks
34 data points in this index.
LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗WordStream/LocaliQ 2026 Search Advertising Benchmarks
8 data points in this index.
WordStream/LocaliQ 2026 Search Advertising Benchmarks · Apr 2025 – Mar 2026 ↗WordStream Facebook Ads Benchmarks 2026 (lead campaigns, medians)
8 data points in this index.
WordStream Facebook Ads Benchmarks 2026 (lead campaigns, medians) · Apr 2025 – Jun 2026 ↗Tack Tools Pro (5,985 priced Thumbtack leads)
21 data points in this index.
Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗