Google LSA vs Angi vs Thumbtack for HVAC
HVAC companies can buy leads from Google Local Services Ads, Angi and Thumbtack. The pricing models and refund rules are not the same. Here is what is published, with sources.
Takeaways
- LSA lead prices vary by region. In June 2026, AdGenius found West region leads averaged $85 versus $62 in the Midwest and Northeast.
- Top-performing contractors book 62% of inbound lead calls versus 39% for everyone else (ServiceTitan data cited by AdGenius). Book rate moves your real cost as much as lead price does.
- Angi does not publish per-lead prices. Pros pay through a subscription, per lead, or as a bundle.
- Thumbtack refunds some leads automatically under its Fair Shot Refund, but only if you respond within four business hours and meet its other conditions.
Source: https://adgenius.com/research/google-local-services-ads-cost-benchmark/ ↗
Source: https://www.homeadvisor.com/pro/how-it-works/ ↗
Source: https://angiads.pactsafe.io/versions/6ac568925ab7ef3fa4859c92.pdf ↗
Source: https://help.thumbtack.com/pros/topic-cost-and-payments-lh-pro/subtopic-refunds-lh ↗
Source: https://tacktoolspro.com/blog/thumbtack-4-hour-refund-rule ↗
| Channel | Cost per lead | Cost per booked job / paying customer | Period & source |
|---|---|---|---|
| Google Local Services Ads (LSA) | $59 medianTypical range: $36–$85 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ | $281 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ |
| Angi / HomeAdvisor | No published, measured data. Send in yours → | ||
| Thumbtack | $95.88 medianTack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ | Not published | Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ |
Cost per booked job / paying customer represents paying customers in these sources. The sources may use different definitions of a lead.