Google LSA vs Thumbtack for Roofers
Roofing jobs are big tickets, so a bad lead costs more than money. This page compares how Google Local Services Ads and Thumbtack charge roofers and handle bad leads, with sources.
Takeaways
- Google is moving LSA into Google Ads as a pay-per-lead version of Performance Max starting August 2026, and roofing is one of the categories included (AdGenius).
- From October 1, 2026, a missed LSA call during business hours is charged if the caller stays on the line more than 20 seconds. Answer the phone.
- Thumbtack has no subscription fees. You set your lead prices and weekly budget.
- For Thumbtack Opportunities-style leads, you reach out first and only pay if the customer responds.
Source: https://adgenius.com/research/google-local-services-ads-cost-benchmark/ ↗
Source: https://support.google.com/localservices/answer/7195435?hl=en ↗
Source: https://www.thumbtack.com/pro ↗
Source: https://tacktoolspro.com/blog/what-thumbtack-leads-cost-by-category ↗
| Channel | Cost per lead | Cost per booked job / paying customer | Period & source |
|---|---|---|---|
| Google Local Services Ads (LSA) | $129 medianTypical range: $85–$151 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗ | $731 averageAdGenius (Sep 29 2026 GLSA national benchmark) · 2026-Q1 ↗ | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 – Sep 2026 ↗AdGenius (Sep 29 2026 GLSA national benchmark) · 2026-Q1 ↗ |
| Thumbtack | $300 medianTack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ | Not published | Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ |
| Google Search Ads | $228.15 averageLocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ | Not published | LocaliQ 2025 Home Services Search Ad Benchmarks · Apr 2024 – Mar 2025 ↗ |
Cost per booked job / paying customer represents paying customers in these sources. The sources may use different definitions of a lead.