Google LSA vs Angi vs Thumbtack for Plumbers
Plumbers can buy leads from Google Local Services Ads, Angi and Thumbtack. Each charges differently and handles bad leads differently. Here is what is published, with sources.
Takeaways
- Google LSA's average lead price rose from $53 in February 2026 to $62.56 in June 2026, according to AdGenius.
- About 1 in 5 LSA leads becomes a paying customer, so cost per paying customer runs about 4 to 5 times the lead price (AdGenius).
- Angi does not publish per-lead prices and says they vary by type of work and region. It also charges for leads whether or not you open or respond to them.
- Thumbtack has no subscription or membership fees. Pros set their own lead prices and weekly budget.
Source: https://adgenius.com/research/google-local-services-ads-cost-benchmark/ ↗
Source: https://www.homeadvisor.com/pro/how-it-works/ ↗
Source: https://www.thumbtack.com/pro ↗
| Channel | Cost per lead | Cost per booked job / paying customer | Period & source |
|---|---|---|---|
| Google Local Services Ads (LSA) | $71 medianTypical range: $43–$95 (p10–p90)AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ | $319 averageAdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ | AdGenius (Sep 29 2026 GLSA national benchmark) · Jun 2026 ↗ |
| Angi / HomeAdvisor | No published, measured data. Send in yours → | ||
| Thumbtack | $86.29 medianTack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ | Not published | Tack Tools Pro (5,985 priced Thumbtack leads) · Mar 12 2026 – Sep 18 2026 ↗ |
Cost per booked job / paying customer represents paying customers in these sources. The sources may use different definitions of a lead.